I work with founder-led brands that need an experienced marketing strategist to set the direction, prioritise the right activity, and make sure effort goes where it counts.
I’m Cate Carroll, Director of Impression Media, a marketing strategist and consultant with over 25 years’ experience across marketing, communications, and brand strategy. I work with Australian businesses through growth, change, and the moments where clarity matters.
My work sits at the intersection of strategy and communication. I help brands focus their effort and build marketing plans in line with where the business is heading.
Over the past several years I’ve worked increasingly as a food marketing consultant, a focus built through long-term partnerships with food and beverage brands. I understand the realities of FMCG, retail, and scaling a purpose-led brand.
I work best with clients who want an experienced outside perspective, someone who asks the questions their team might not think to ask, and stays close enough to make sure the plan holds.
I work on a retainer basis with clients who value long-term thinking over quick fixes. That means regular contact across the year, so I stay across what’s shifting in the business and help you adjust direction as things change. I stay across what’s shifting in the business and help you adjust direction as things change.
Decisions get easier when the strategy is clear. The team knows what to prioritise. The marketing starts doing the job it’s supposed to do.
If you’re a brand at a growth point, I’d love to hear about your business.
Running a brand means making tough calls every day. Those calls come easier with a trusted guide beside you, someone who knows what deserves focus and what should fall away.
My job is to give you a clear path forward, a marketing plan in line with the priorities of the business.
Good marketing teams get stuck without experienced leadership. They’re executing without a clear plan, chasing too many priorities, or unsure which direction to push next.
That’s where I come in.
I work alongside your team as your senior marketing strategist, reviewing what’s in play, identifying what deserves focus, and building a plan that holds together over time.
Clear thinking, steady progress, and a plan built for where the business is heading.
I work primarily with founder-led FMCG and food and beverage brands. Ethical, purpose-driven businesses at a growth point where marketing needs real direction.
Most of my clients already have some marketing activity in place, whether that’s an in-house team, an agency relationship, or someone keeping things ticking over. What they’re missing is an experienced hand at the top of the strategy, someone to ask the hard questions and make sure effort goes where it counts.
I also work with other Australian businesses who value considered marketing strategy and want an experienced outside perspective to guide their decisions.
I start by understanding where you are, your goals, your current activity, and where the gaps are. From there, we work out what deserves focus and build a plan that makes sense for where the business is heading.
I stay close through monthly or quarterly check-ins, with ongoing guidance as things shift. My role is to give you confidence in the direction, and I stay involved long after the plan is written.
I work on a retainer basis. The focus stays on outcomes and steady progress, not hours.
Contact Cate on 0402 075 070 or email cate@impressionmedia.com.au
I acknowledge the traditional custodians of the land where I live and work, the Whadjuk people of the Noongar nation. I acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.
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