It’s not enough to have a great product or service. You need people to know about it and invest their time and money in what you have to offer.
This is not a new concept, but how you let potential customers know about your business has evolved, and you can’t afford to be complacent.
Your customer has changed, how you access them has changed and their expectations of you as a business has changed too.
You know you need to adapt and adjust your strategy to include social media, but getting started and getting it right can feel a bit paralysing.
This is exactly why you need a social media strategy. A simple, step-by-step, bespoke plan for your business on social media.
Find out where your perfect customer engages online and meet them there.
Start a conversation in your voice, and speak directly to your target audience.
A strategy will help you develop content that is comfortable, highlights your unique business personality and, most importantly, engages with your customer.
Don’t stumble in the dark. Let Impression Media help you demystify the digital space and allow you to embrace your place in it.
Cate has been an invaluable asset in helping us navigate, coordinate and curate our social platforms.
Through her advice and gentle guidance, we have been able to broaden our reach to access new customers and increase engagement with B2B clients, social influencers and genuine followers.
There is still so much to learn and we look forward to continuing to work with Cate well into the future.
Cate has worked with me in my architecture communications and marketing business – taking care of public relations and media liaison on behalf of my clients – over the past two years. She’s always professional, proactive and a pleasure to deal with, whether she’s putting together new media releases or implementing distribution and then following up with editors and keeping track of progress. Her manner is cheerful and she’s committed to putting in the effort that’s required to produce results within the required timeframes.
Cate and I have also collaborated on several marketing strategy campaigns, and I find her experience and knowledge – and her willingness to share her insights – to be an invaluable resource. I look forward to our future collaborations and conversations.