You’ve got people working on your marketing. I make sure it’s actually working.

I work with founder-led brands that need an experienced marketing strategist to set the direction, prioritise the right activity, and make sure effort goes where it counts.

WHAT I DO

Good marketing teams get stuck without experienced leadership. They’re executing without a clear plan, chasing too many priorities, or unsure which direction to push next.

That’s where I come in.

I work alongside your team as your senior marketing strategist, reviewing what’s in play, identifying what deserves focus, and building a plan that holds together over time.

No tactics for the sake of activity, no chasing trends, just clear thinking and steady progress.

WHO I WORK WITH

I work primarily with founder-led FMCG and food and beverage brands. Ethical, purpose-driven businesses at a growth point where marketing needs real direction.

Most of my clients already have some marketing activity in place, whether that’s an in-house team, an agency relationship, or someone keeping things ticking over. What they’re missing is an experienced hand at the top of the strategy, someone to ask the hard questions and make sure effort goes where it counts.

I also work with other Australian businesses who value considered marketing strategy and want an experienced outside perspective to guide their decisions.

HOW I WORK

I start by understanding where you are, your goals, your current activity, and where the gaps are. From there, we work out what deserves focus and build a plan that makes sense for where the business is heading.

I stay close through monthly or quarterly check-ins, providing ongoing guidance as things shift and evolve. My role is to give you confidence in the direction, not just hand over a document and disappear.

I work on a retainer basis. The focus stays on outcomes and steady progress, not hours.